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For this logo, I chose a font that matches the corporate style of Appèl but also has a playful shape to the letters. To make this come across as well as possible in the logo, I edited the letters of the logo with different curves.

The color palette of the logo follows the palette that Appèl uses for their corporate colors, but to make the logo still appear identical, I gave it a creative twist so that it fits the corporate identity but still becomes an independent logo.

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